Interview with Luxury Bag Designer / Foxcrow Philosophy | Edition VIII
Describe your Brand As if we were all blind:
Foxcrow Philosophy is sexy, simply stylized, eye catching, colorful and uses premium materials throughout our product line. We always strive to be creative and different.
When did you realize you wanted to become a designer and what was the first article you ever designed?
I was in high school, and I wanted to be an architect. Back then, I wore designer clothing and wanted to design what I liked to wear. I bought a sketchbook and drew some designs under the different designers’ labels. I never actually pursued a career in fashion design until I had an internship with a local designer. I realized that if he can start a business, so can I. The first article of clothing I designed was a t-shirt with an agent from the matrix movie on it. I didn’t plan to sell them though. It was just a creative exercise.
How would you define your city’s fashion?
New York City is a melting pot of fashion. You see it all here. You have lux, preppy, Goth, punk, urban and street, in so many cultures that influence style. The food thing that arises from a mixed society is that an individual can take a piece from one style and add it onto his own. For example the Arabian scars was a huge trend in street style last fall/winter.
When you started out did you think it would be a serious business?
Yes I sort of did, because I’m a workaholic and I take my business seriously. I know losing is a part of learning, but it’s not on my agenda. I’m taking things slowly, learning the business, and executing my plans as best as I can. I never expected to sell a million units because of the economic downturn.
How is the internet changing your craft?
The Internet is like a heavy-duty construction tool. You could either build a mansion or dig a crater. Many people think that just having a website or social page, it’s automatic success. It’s more than that; you have to have a total marketing strategy. Think for a second, how ancient merchants were successful. Back then, merchants relied on true business practices. They didn’t have the Internet. They had a product, had to travel, promoted their products, focused on their market, and anything to be successful. Established companies can implement e-commerce, but for a new start-up company, you don’t want to be known as just an e-commerce designer. You’ll be viewed like any other company trying to get a quick buck. Currently, I’m trying to build a solid base to last for a long time and not just be a short-lived fad.
Your concepts are very unique and original is there a pressure to always maintain that consistency with your new designs?
Yes, there’s always pressure, but more from within myself. Each season has to be better than the previous one. It all starts with inspiration and concepts, which is the hardest part. Then the ideas will trickle down into every aspect of my design process. Before I design anything, my inspiration has to be fresh, new, and sometimes chaotic. So chaotic that ideas jump out at me. From that point on, my creations start to flow.
Do you consider yourself an artist?
Yes I consider myself a artist, because I’m involved in every aspect of my products. Also, I love all types of art, be it music, history, architecture, nature, and fashion.
Who are some people you want to be interacting with this year?
I’m a big fan of street wear and into sneakers also. So I will like to collaborate with the established street brands and I have a contact at Nike that I’m trying to work holder. Actually there is a few opportunity that were bought to my attention, but it’s to early to talk about. I plan on keeping myself busy in 2010.
Lastly, could you talk about any long-term goals you have in mind?
I’ve kept my long-term goals private, but I’ll open up and let my readers know some of my plans. As you know I already founded Foxcrow Philosophy, which is a handbag accessory line. Within the next two years, I’m hoping to have a reasonable brand recognition. I’m working on a street wear brand, that I can’t talk about that much yet. I’ve been researching the cosmetics and beauty industry. It takes at least a year of planning and research to begin a start-up. So, a fragrance is in the pipeline. I have concepts for a line of fine jewelry and eyewear. In the future I want an art gallery and a Champaign brand for all the toasts. Cheers!