Interview with Photographer / Ajani Truth | Edition X

How do you describe your Photography to people?
Beauty in TRUTH! I just try to bring out the true beauty in people. That’s why I always let people know what type of energy to expect on my shoots because I want it to translate into a great photo. Plus I talk to people beforehand to get a sense of who they are so I can pull the TRUTH out. I love photographing people whether it’s music, fashion or just general portraits. I like emotions and working to bring a more edgy, dramatic style to my photography. Overall, I tell people that I’m in the business of making them look good regardless their style. I aim to create the best image that you’ve taken and the best photographer you know.

I see you Photography in a wide range of subjects from beauty to music artist, what’s your favorite?
Really I don’t know. Beauty is hot because people are just amazed by flawless skin, great facial features….word to Photoshop. Music is my first love so I have a sort of affinity with it. Music artists are less uptight most of the time and pose like pros, especially rappers. Cocky folks. (laughs) I do music production too so working with artists helps me network.

Did your early photographic goals include earning a living from photography, or did it start as a way to express yourself creatively?
When I first started out I was shooting birds, flowers and anything that couldn’t move or complain. Didn’t think I would be shooting models on this level Creatively, I needed it too. I really wanted to paint but that was a major FAIL so I decide to pick up a camera. Overall, I’m an artistic person from graphic design to music production so this kinda fits.

Do you remember your first photography sale?
My first sale was my old coworker and her 18 yr old son. A family portrait type deal. It was pretty significant because it was also my first time working with my sister who does makeup among other things. I had to deal with my coworker battling over changing her makeup and finding the right clothes for her 18 yr old son. At the end of the day, they were both happy and the son actually came off looking like a model. That REALLY helped his self-esteem and that is when I said I want even portrait clients to feel like a model or celebrity.

Who are some people you would like to work with?
Most of people that I would want to work with are music artists and a few celebrities. That’s because before you photograph someone it’s best to talk and build with the person and I like to see what people think. I would have to say Mos Def. Just a dope artist too and his expressions are always intriguing. Cee-lo because I know it would be crazy colorful psychedelic. Beyonce, just because every model wants to have their hair blowing in the wind like Beyonce. Mumia Abu Jamal, because he is just so insightful and his energy is still fresh even after being locked down so many years. He really is more informed that people NOT locked up and I think he would express that well in visuals.

Do you feel like what you are doing is important?
That’s actually a great question because I think about that on the regular. I think it’s important. I’ve helped a lot of artists get magazine quality photos and a ton of models with their book (portfolio). On a greater scale, I want to do more portraits that are timeless. Everyone needs a good portrait and needs to be captured. I make people feel good when they get on set. The small things to me are important.

Must art have a relationship to the rest of the world?
You know art is a big part of culture and the world. The world without art would be dry as hell. People look at art as a compass to know where you are in the world. For instance, you can look at the architecture, fashion, and music and you know you are in let’s say…Brazil. Art keeps us from being robots even though some people act like robots anyway.

Lastly, could you talk about any long-term goals you have in mind?
Long terms goals would be to get anything in Vogue. That magazine is so crisp and I love the editorials despite being blamed for a lack of diversity in terms of models. I definitely want to create some coffee table books. I always thought they were hot as a kid. Of course, I’m younger so I want it to be relevant to my experiences. Lastly, I would love to shoot the album covers and portraits for the next generation of artists.