Interview with DJ Motive

Hey Motive glad to have you here. The first question I would have for you is when and how did DJ-ing become your passion and exert of artistic expression? (History behind the music/artifice.)
You could say the beginning of me becoming a Dj was making tapes for friends & girls I liked at school, everyone loved them & it was my older cousin who heard one & suggested I start Djing. To be honest I wasn’t totally into the idea at first, I was more interested in making beats & planned to go to college to study music technology in order to learn how. While working at my uncle’s record label (Black Kat) in the summer holidays i got taken to an event they were putting on in Birmingham and the way the Dj had the crowd singing along & going crazy made me want to do it so I got on a local course & learnt!

How are you feeling this year, any big plans for 2009?
09’s nearly over! its been a year of transition for me, up until April i was involved in a party scene very different to what im doing now so its really been a case of me regrouping & adapting and then planning my moves, my big plan for the rest of the year is to get PNB relaunched at a new home as a monthly party & build on it!

Could you talk a little more about your Music?
I started djing at my cousin & uncle’s nights in west London and cut my teeth @ spots like 57 in Mayfair, Woody’s in Westbourne Park & sound among others! After doing that for a while I decided that I wanted to play @ nights a little more ‘urban’ so i got on my local pirate radio station Mystic fm with my boy Spinnaz and came up with a crew name (Raw Vybes) added a bashment Dj & another host, jumped between a few other radio stations (flames fm, sweet fm, touch fm, raw blaze), put on our own parties @ clubs such as Tort’s wine bar, Departure, Copyright, Hackney Central, Worship, e3 & more! As a part of Raw Vybes I played all over London & the surrounding areas, playing at all the big clubs like Ministry, Turnmills, Carling Academy, Equinox, Area & even going out to Ayia Napa in 2008. But I started to see a trend developing within that club scene; clubs getting shut down because of trouble, more & more promoters competing for the few remaining clubs there were for Black events, inexperienced djs undercutting guys like us who were good at we did, seeing all that & then going to places like Yo-Yo & playing @ cordy house now & again for my uncle made me see who I really wanted to play for & appreciated my talents as a DJ, So after some politics and personal problems in the crew…I left it all to them & moved on for the better!

So what is the motivation behind your whole movement?
Now what I’m trying to do is just fill the gaps im seeing in the London’s party scene, there doesn’t seem to be enough for people who love Urban music but don’t want to go to ‘hood’ raves or go to the west end. With PNB were trying to give London’s young creative professionals a place to party & network with their peers without it all feeling too contrived and allowing the general partygoers who love Hip Hop, Bashment, UK urban music (garage, funky, jungle, dubstep) somewhere to go & get down!

What are your thoughts about the increasing integration of dance music and Hip Hop?
Im not into the mainstream, urban dancey techno shit! im happy for the artists from the UK who’ve managed to make money & get deals from finding a gap in the market but they need to find something new…fast, the well is going to dry up soon! What I am into is the new funky house sound developing in the UK…Having been around it from the start before it became ‘UK Funky’ I think we needed something like this after garage & grime as far as urban dance music, most of the silly mc tracks are garbage but there are some talented artists getting an opportunity through the genre & if the djs support the good stuff & stop supporting the crap it could go further than uk garage did in the early 00’s!

How is the Internet changing your craft?
The internet has changed everything! My mix cds can now reach thousands within a few hours where previously getting your mix cds & flyers to the right people was ridiculously time consuming & tiring! I still think you cant beat putting a cd in someone’s hand after they’ve just heard you tear the roof off the party, but for promotion & spreading the word its a dream! Myspace, Face book & email are now your 1st port of call when you’re pushing a night, before it was all flyers, posters & pirate radio.

Are you down with the whole twitter thing? How is this an important outlet for you and others?
Twitter’s cool, I now prefer it to facebook, there’s less bullshit! its more important for the artists in my opinion though, it like facebook is giving some people a false sense of importance but I personally like it because you can choose how much you want to let people in, if u want to tweet on the toilet & tweet what you’re eating you can! I use it to entertain myself while promoting what im doing! It could become vital soon

Could you talk about any long-term goals you have in mind?
I’ve been doing pirate radio for 6 & a half years now! to eventually make the step onto commercial radio is a long term goal of mine & I hope to realise that as soon as possible!

Do you feel like what you are doing is important and in what way beneficial to you sector?
Most definitely! I don’t feel many djs in my lane are good enough, there are a lot of good djs out there but waay too many waste ones. I don’t feel people know how to select properly! you’ve got to compliment the last tune with your next one, if you can do that even if you cant mix you’ll work the crowd properly & people enjoy themselves a lot more!
I think what I’m doing is important, I get stopped by people who’ve heard me play here or there who just want to let me know they think I’m dope or whatever so if people are enjoying me doing my thing I guess its beneficial to the ‘scene’

When you started out did you think it would be a serious business?
Definitely, I spent a lot of my time as a teenager listening to Westwood, Swerve, Shortee Blitz & a lot of the mainstream radio djs as well as the pirates so I always knew there was a lot to aspire too, even if I’m not necessarily trying to emulate them I know there’s a lot of doors to be opened & money to be made from Djing and putting on parties, I know guys in their 40’s still doing this ish!