Interview with Dea Pierre | Edition XIX.2
• Clothing Brand •
How do you describe your Brand to people?
34D’s goal is to spark thought. I want to get people out the habit of asking “why” and start saying “why not”. 34D is about expressing every last thought that comes to mind and letting people relate to it. My line is no holds barred and lacks censorship but that’s because that’s how life is, 34D is here to embrace life, all the parts society tries to cover and label wrongful. After all there is no such thing as wrong, just what you’re use to and what you’re not use too.
What is the motivation behind your whole movement?
Obstacles and nay-sayers. I grew up with a lot of people who didn’t aspire to be more and do more than the neighborhood. I had a lot of people who were just scared of being great, scared of taking a risk that can benefit them for the best; they were content with just existing not living. There just weren’t a lot of people around to encourage me or for me to look up to. When I do anything regarding my line I think about the people out there who are scared of trying and failing, I want that person to go “she did that, maybe I can do this”. Once you can build someone up to get past negative energy they’re unstoppable. So what motivates me are the things in life that builds fear in individuals, I love telling people “overcome fear, behold wonder.”
When did you realize you wanted to become a designer?
I never started off wanting to become a designer. As a child I just had an over active imagination, I was interested in trying and creating everything. I did a lot of art and graphics for websites, party flyers, business cards, etc but I’d have concepts and ideas that I couldn’t and at times didn’t want to incorporate in a website, I’d go “this would make an ill shirt.” One day I just stopped saying it and just did it.
And what was the first article of clothing you ever designed?
The first piece I did for my line was my “Dear Haters” tee it’s real simple but it means so much to me. When I declared myself as a clothing designer and that I had a line a lot of people kind of gave the confused look, the “yeah ight” look. Even more had a lot of smack to talk about, and being that I was new to it I took their hate as criticism and that “criticism” made me doubt myself, shortly after I came to my senses. This line is for me, for people to view and relate, if someone doesn’t like it or relate to it then they don’t. Haters don’t know you, they don’t know what you’re capable of, they know your name not your story. So my first piece was not only for myself but for everyone, I want people to remember first things first, if you want to be a success you can’t worry about a hater, you can’t let others opinion dictate who you are.
What was the main factor for launching your line when you did?
I honestly was thrilled about have walking galleries, people exhibiting my work on them. I visioned people in Soho, ATL, LA just walking around looking good in my clothing. The anticipation is was what pushed me to work hard to release my line. I released my first pieces in the Summer of 2010 to test the water, that was the trial, this year is the actual program, 34D 1.0 lol, and I’m even more anxious.
What is your favorite part about conceptualizing a design?
I have to say the rough draft stages. Taking an image in my head, putting it on paper, transferring it to a computer, making the silk screen and then hand printing the shirt. To me the design process is like giving birth, the design is in you and after some time its a physical work in your hand. That gives me life
Do you feel like what you are doing is important?
Of course! My line is about meaning, my works tell a story. I’m not doing this just for profit, as I stated before I’m here for those too scared or doubtful of obtaining success. My line isn’t perfect, yet, but its building and growing and I try to document it all on my sites and my twitter so people can be part of the growth of 34D. I don’t have customers, I have supporters and I cater to each and everyone of them. So if I win then we win.
Your concepts are very unique and original is there a pressure to always maintain that consistency with your new designs?
I always wonder “what am I going to put out next season, and the season after that, and the season after that” but that doesn’t last long, my mind is always creating. 34D is about life so everyday I’m breathing is a new concept that I write down and build. My clothing isn’t fads, its timeless so its not like I have to worry what’s in or not.
How do you separate yourself from others?
With my huge boobs. lol. I’m the only female I know that has a graphic tee line and I love it. My approach and theme to everything is World Domination, and I’d do anything for it, so that means if I want to throw a fully naked chick on my shirt I’m going to do it, the fact that I chose to do things that many lines won’t even consider doing sets me apart from others. I’m here to make a statement, make history. If people protest my lines raunchy humor I wouldn’t care, I’m still going to keep designing. Hit or miss I will keep designing, I have a love for this, a real deeper meaning then some dollar signs, when you have that there really isn’t anyone out there that’ll come near your level.
Would you sell if someone came along and offered to buy you out?
No. That would be an ultimate honor but 34D is a reflection of myself, no one will have the vision I have for my line, no one will go as hard as I do for 34D. Selling out is lame, that’s saying “I’m never going to make this much on my own, let me sell for XXX amount dollars while people still think its hot”. I know my line is awesome, I don’t lack confidence, I know my line will keep going, cop outs are people who are confident to go far and see Oprah figures.
Lastly, could you talk about any long-term goals you have in mind?
Nothing excites me more than have my own business and expanding. I’m thankful for what I’ve accomplished with my line thus. I want to open shops in Soho, Los Angeles, Japan, and London, simple quaint stores that will sell 34D tees, accessories, dresses, lingerie, and art. I’m working on building 34D into a lifestyle brand. I got a lot in motion right now to have make all this tangible within the next three to five years.